Leadership in the AI Era
Leadership when the rules
reset every quarter
I lead market research at Semrush, an Adobe company, and I study how AI search actually behaves. This is how I think about running a team, a pipeline, and a room full of people when AI keeps redrawing the map — evidence from the work, not leadership theatre.
FA
People
- OKRs when the metric is movingSetting goals when "rankings" are becoming "citations." Coming soon
- Leading when the map redraws weeklyLeadership under the volatility AI creates in your market. Coming soon
- Deciding with AI in the loopWhen to trust the machine's confidence and when to trust judgment. Coming soon
- Managing a team that works alongside AIWhat humans still own when AI does the first draft. Coming soon
- Hiring for an AI-augmented teamThe skills that matter when AI does the first draft. Coming soon
Execution
- Prioritizing research under volatilityCost-of-delay when AI changes the market weekly. Coming soon
- Rolling planning horizonsWhen 18-month roadmaps die in 3 months. Coming soon
- Sprints for insight, not featuresRunning sprints when the deliverable is knowledge. Coming soon
- Standups that surface signalStatus-free standups for knowledge teams. Coming soon
- Retros that compound learningRetros in a field that moves this fast. Coming soon
- Project management amid shifting scopeScope that moves mid-sprint because the landscape moved. Coming soon
- Meetings worth havingMeetings worth the time when AI summarizes the rest. Coming soon
- Knowledge management as AI fuelKM as the fuel both your team and the public AIs cite. Coming soon
Revenue
- Buyers arrive pre-educated by ChatGPTWhat AI discovery changes before sales ever talks. Coming soon
- Competitive intelligence at AI speedTracking competitors who move at AI speed. Coming soon
- Sales enablement after the AI summaryEnabling reps when prospects already got the AI answer. Coming soon
- Customer care when AI answers firstWhat's left for humans once AI handles question one. Coming soon
- CRM for revenue intelligenceCRM hygiene as the foundation for AI-driven revenue. Coming soon
Communication
- Public speaking in an age of AI summariesWhy human stage presence matters more, not less. Coming soon
- Data storytelling when everyone has chartsMaking data persuasive when charts are commodities. Coming soon