May
21
Ask Me Anything: Semrush MCP
500+
Keynote Appearances
AI Search Research · GEO · ASO · Keynote
GEO is the
new ranking.
I research who
gets cited.
GEO = Generative Engine Optimization — the new ranking layer underneath ChatGPT, Perplexity, and Google AI Overviews.
I help CMOs and conference audiences navigate the shift from search rankings to AI-search citations. Senior Market Research Manager at Semrush, an Adobe company, 50+ keynotes a year across 35+ countries in English, Spanish, and Russian.
35+ countries
50+ keynotes / yr
500M Spanish speakers
3 research languages
Booking a keynote? See speaking topics & formats →
Trusted by 10,000+ audience members
across 35+ countries
Speaking & Appearances
Want me at your event? →
On stage, worldwide
Confirmed upcoming
May
26
Semrush Breakfast — Vaasa
May
27
Semrush Breakfast — Jakobstad / Pietarsaari
May
28
When AI Agents Do the Research — Semrush × iPullRank
Jun
11
Croatia SEO Summit 2026
Jun
18
GEO Conference 2026
Sep
23
AI Summit Barcelona
Sep
22
Jaywing Marketing Roadshow — Leeds
Recently on stage
Apr
24
How AI Is Changing Online Discovery
Apr
23
Surviving the Zero-Click SERP
Apr
22
How AI is Changing Online Behaviour
Apr
15
Digital Marketing Europe
Keynote
The Future of Search: What 20 Billion Keywords Tell Us
BrightonSEO — Main Stage
Panel
AI & Search: Who Wins When the Algorithm Changes Everything
Digital Marketing World Forum
Workshop
How AI Is Reshaping Consumer Behavior & Strategy
Digital Marketing Europe
Trusted by Event Organizers Globally
Consistently rated as a top-tier speaker at the world's most prestigious marketing and technology summits.
Event Attendee"I absolutely LOVED your presentation and your thought-provoking Q&A session."
Event Organizer"I loved your session and there were a lot of interesting comments in the chat."
Event Attendee"Thanks for your presentation at Leicester Digital Live. It got me to start looking at Semrush, an Adobe company."
Event Organizer"90 minutes is always not enough."
Event Attendee“Great talk. Respect how good you winged it.”
IMA Member Feedback“Great session, great host, lots of valuable tools and techniques.”
35+
Countries Visited
1M+
Professionals Reached
Latest Insights
Explore All Articles
From the Blog
AI & SEO
The GEO Gap
AI & SEO
Why Most Websites Don’t Exist for AI
You rank on Google but ChatGPT doesn’t mention you. The three layers — technical, content, and entity — required to close the GEO Gap.
Execute Reading
AI & SEO
The Zero-Click SERP Playbook
AI & SEO
The Zero-Click SERP Playbook
60%+ of Google searches end without a click. How to monetize impressions, AI Overview citations, and brand lift when traffic is no longer the KPI.
Execute Reading
AI & SEO
How AI Overviews Decide Who to Cite
AI & SEO
How AI Overviews Decide Who to Cite
The 7 structural signals that predict which brands get cited in Google AI Overviews, ChatGPT, and Perplexity. A framework-first take on GEO.
Execute Reading
AI Search 2026 · By the Numbers
The data behind the keynotes.
Every stat below is dated and sourced. These are the numbers I pull on stage when audiences ask “how big is this really?” Last updated May 2026.
+49%
Google impressions YoY
AI Overviews surface more brands per query, inflating impressions while clicks collapse.
−30%
Organic CTR on AI Overview queries
Visibility is up. Clicks are down. The gap between being seen and being chosen is widening.
+120%
Click premium when cited in AI Overviews
Cited brands earn ~120% more organic clicks per impression than uncited brands on the same query.
8%
Click-through on organic when AI summary is shown
When Google shows an AI Overview, only 8% of users click an organic result. Citation IS the click.
11%
Citation overlap: ChatGPT vs Perplexity
Only 11% of cited domains appear in both engines. Optimizing for one will not get you the other.
21.87
Avg. citations per Perplexity answer
Perplexity routes traffic to ~22 sources per response — an order of magnitude more than a 10-link SERP.
14.2%
Conversion rate from AI search traffic
Vs. 2.8% from Google organic. AI-referred users arrive pre-qualified by the answer that sent them.
#1
Wikipedia cited source in 4 of 5 verticals
Structural legibility beats prose. Wikipedia ranks #1 or #2 in 4 of 5 industries Semrush tested.
60%+
Google searches end without a click
The majority of searches now resolve inside the SERP. Traffic is no longer the only KPI worth tracking.
Stats compiled by Fernando Angulo for keynote use. Data © original publishers; figures cited under fair use for research and commentary. Methodology notes available on request.
As Featured In
Published in Leading Industry Media
El Financiero · Bloomberg
TV Interview — The Most In-Demand Jobs in Mexico (Al Sonar La Campana)
CNBC
Spain's Digital Nomad Visa Lets Remote Workers Bring Their Families
Econsultancy
A Day in the Life of Fernando Angulo, Head of Communications at Semrush
Authority Magazine
5 Things You Should Do to Become a Thought Leader in Your Industry
Search Engine Journal
How to Retain Traffic During a Domain Change
Outbrain
Fernando Angulo on Content Strategy and Audience Growth
Online Geniuses
Fernando Angulo Q&A: SEO, Content Strategy & Digital Marketing
What I Speak About
Eight topics I own the room on
Each session built on proprietary Semrush data — not recycled frameworks.
Search-to-AI Migration
How user behavior is shifting from keyword search to AI-generated answers — and what it means for brands operating right now.
Zero-Click Economy & AEO/GEO
The rise of AI answer engines. How to structure content so AI models extract and cite your brand — Answer Engine Optimization in practice.
AI Consumer Trust
How consumers respond to AI-generated recommendations and how trust is built or broken in AI-mediated brand experiences.
Predictive Commerce & Intelligence
Using search data and AI trend detection to anticipate market movements before they happen — the intelligence practice behind smarter decisions.
Global AI Adoption Patterns
How AI adoption differs across markets and demographics — Semrush data revealing where adoption accelerates and where trust gaps remain.
AI Search Infrastructure & SERP Evolution
How Google, Bing, and emerging AI engines are restructuring results pages — and what the race between traditional search and generative retrieval means for visibility.
Brand Visibility in the AI Era
Why some brands get cited by AI systems and others disappear — the new rules of digital presence when the algorithm is a reasoning model, not a ranking engine.
Agentic AI & the Future of Decision-Making
When AI agents browse, compare, and transact autonomously on behalf of users — what that means for marketing funnels, brand touchpoints, and the end of the traditional buying journey.
Watch the Talks
All Videos
DigiMarCon
The Final Traffic Acquisition Battle
Conference Talk
Featured Keynote — Fernando Angulo
Booking Manager Summit
The Final Traffic Acquisition Battle
Online Course · Udemy
Marketing Analysis:
Data-Driven Decisions
Learn how to turn raw market data into strategic decisions. Real frameworks from years of market intelligence work — competitive intelligence, search trend analysis, and AI-era forecasting.
Let's Connect
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