Apr
22
How AI is Changing Online Behaviour
500+
Keynote Appearances
Global Marketing Authority
Turn Market Data
Into Decisions
That Move
Audiences.
Fernando Angulo leverages two decades of data-driven insights to help global brands dominate market share through high-performance communication strategies.
Trusted by 10,000+ audience members
across 35+ countries
Speaking & Appearances
Connect on LinkedIn →
On stage, worldwide
Confirmed upcoming
Apr
23
Surviving the Zero-Click SERP
Jun
18
GEO Conference 2026
Sep
22
AI Summit Barcelona
Recently on stage
Apr
15
Digital Marketing Europe
Keynote
The Future of Search: What 20 Billion Keywords Tell Us
BrightonSEO — Main Stage
Panel
AI & Search: Who Wins When the Algorithm Changes Everything
Digital Marketing World Forum
Workshop
Competitive Intelligence Masterclass: Read the Market Before It Moves
SMX Advanced
Trusted by Event Organizers Globally
Consistently rated as a top-tier speaker at the world's most prestigious marketing and technology summits.
Event Attendee"I absolutely LOVED your presentation and your thought-provoking Q&A session."
Event Organizer"I loved your session and there were a lot of interesting comments in the chat."
Event Attendee"Thanks for your presentation at Leicester Digital Live. It got me to start looking at Semrush."
Event Organizer"90 minutes is always not enough."
Event Attendee“Great talk. Respect how good you winged it.”
35+
Countries Visited
1M+
Professionals Reached
Latest Insights
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From the Blog
AI & SEO
AI Answer Engines Are Replacing Search Clicks
AI & SEO
AI Answer Engines Are Replacing Search Clicks
How large language models are reshaping the way users discover information and what it means for your enterprise search visibility strategy.
Execute Reading
Research
The Five Levels of AI Enablement: Where Is Your Organization?
Research
The Five Levels of AI Enablement: Where Is Your Organization?
A deep dive into the AI maturity curve — from reactive experimentation to autonomous intelligence — based on global market signals.
Execute Reading
Strategy
Context Engineering: Why Your AI Gives Generic Answers
Strategy
Context Engineering: Why Your AI Gives Generic Answers
The missing layer between prompt writing and results. Practical frameworks for feeding AI the right context to produce expert-level output.
Execute Reading
As Featured In
Published in Leading Industry Media
CNBC
Spain's Digital Nomad Visa Lets Remote Workers Bring Their Families
Econsultancy
A Day in the Life of Fernando Angulo, Head of Communications at Semrush
Authority Magazine
5 Things You Should Do to Become a Thought Leader in Your Industry
Search Engine Journal
How to Retain Traffic During a Domain Change
Outbrain
Fernando Angulo on Content Strategy and Audience Growth
Online Geniuses
Fernando Angulo Q&A: SEO, Content Strategy & Digital Marketing
What I Speak About
Eight topics I own the room on
Each session built on proprietary Semrush data — not recycled frameworks.
Search-to-AI Migration
How user behavior is shifting from keyword search to AI-generated answers — and what it means for brands operating right now.
Zero-Click Economy & AEO/GEO
The rise of AI answer engines. How to structure content so AI models extract and cite your brand — Answer Engine Optimization in practice.
AI Consumer Trust
How consumers respond to AI-generated recommendations and how trust is built or broken in AI-mediated brand experiences.
Predictive Commerce & Intelligence
Using search data and AI trend detection to anticipate market movements before they happen — the intelligence practice behind smarter decisions.
Global AI Adoption Patterns
How AI adoption differs across markets and demographics — Semrush data revealing where adoption accelerates and where trust gaps remain.
AI Search Infrastructure & SERP Evolution
How Google, Bing, and emerging AI engines are restructuring results pages — and what the race between traditional search and generative retrieval means for visibility.
Brand Visibility in the AI Era
Why some brands get cited by AI systems and others disappear — the new rules of digital presence when the algorithm is a reasoning model, not a ranking engine.
Agentic AI & the Future of Decision-Making
When AI agents browse, compare, and transact autonomously on behalf of users — what that means for marketing funnels, brand touchpoints, and the end of the traditional buying journey.
Watch the Talks
All Videos
DigiMarCon
The Final Traffic Acquisition Battle
Conference Talk
Featured Keynote — Fernando Angulo
Booking Manager Summit
The Final Traffic Acquisition Battle
Online Course · Udemy
Marketing Analysis:
Data-Driven Decisions
Learn how to turn raw market data into strategic decisions. Real frameworks from years of market intelligence work — competitive intelligence, search trend analysis, and AI-era forecasting.
Let's Connect
Join me on LinkedIn for weekly insights on AI search, market intelligence, and the future of digital visibility — straight from the stage to your feed.
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