Whether you’re programming a 200-seat executive forum or a 2,000-delegate conference, I’d love to hear about your event. The form below covers what I need to give you a clear yes or a thoughtful pass — usually within five business days.
No invitation is too early to send. If you’re still shaping the agenda, share what you have and we’ll figure out the fit together. Skip to the form →
Each talk is built from first-party Semrush research and tested with marketing leaders. Pick the one closest to your audience — or describe what you need and I’ll adapt the angle, length, and depth to fit your room.
Mentions and citations are separate metrics — AI can name your brand without quoting you, and quote you without naming your brand. The structural signals that predict citation across Google AI Overviews, ChatGPT, and Gemini, drawn from Semrush’s 2026 AI Visibility Index (126M prompts).
60%+ of Google searches end without a click. Six monetization plays, the metric replacing share of traffic, and why fewer winners take more attention.
A brand can win on ChatGPT and stay invisible in Google’s AI answers. Across 126M prompts the four engines agree on as little as 30% of brands to name and cite below 50% of the same sources — each with its own source diet. How to calibrate per platform instead of betting on one.
73% of B2B buyers already research with AI. Why your next buyer is increasingly software, the five layers of agent-readable content, and how to ship for the SEO discipline most teams haven’t built yet.
What changes when ranking is replaced by citation. The four-layer GEO stack — entity, evidence, structure, distribution — and the framework I use to brief CMOs on what their team rebuilds first.
Five stages, from “we monitor AI mentions” to “AI is a primary growth channel.” Where most teams actually sit, what each stage requires, and the 90-day move that gets you to the next level.
Model Context Protocol is the API layer agents will use to read your brand. What MCP exposure means for marketing, the four content types agents can actually act on, and why your competitors are quietly publishing MCP servers right now.
How ChatGPT, Perplexity, and Claude extract answers — and why the page that wins citation is rarely the page that ranks. The five-question audit B2B teams run on every cornerstone asset before publish.
AI can name your brand without quoting your site, and quote your site without naming your brand — and across the four engines as few as 30% of mentioned brands are also cited. The two-metric model, why they diverge by platform, and how to track and grow both instead of guessing from one blended “AI visibility” score.
Every vertical has a small set of sites every AI engine trusts and cites by default — NerdWallet and Investopedia in finance, G2 and Capterra in software, Healthline and Mayo Clinic in health. Win your Citation Core and AI describes you correctly everywhere. The audit, the third-party placements that move the needle, and why your own domain isn’t the fastest route.
None of this is a filter — it’s context that lets me reply within days instead of weeks. If something doesn’t quite fit, send the invitation anyway. Edge cases are often the most interesting ones.
Marketing leaders, growth teams, founders, and researchers tend to get the most from these talks. Mixed-seniority audiences are welcome — just tell me the makeup.
AI search, GEO, AEO, agentic search, MCP, zero-click economics, cross-platform AI visibility. Adjacent topics are negotiable — ask.
I’m based in Spain and travel often across Europe and the Americas. Virtual and hybrid sessions are equally welcome — the prep is the same.
Two to six months ahead is comfortable. Tight timelines sometimes work too — if you’re replacing a dropout, please flag it in the form.
If you’re pitching me to a programming committee, here are the three points that usually land — pulled straight from the questions I get asked most.
Every keynote is anchored in work I lead at Semrush, drawing on a dataset of billions of consumer search queries. You get fresh numbers and a working framework — not a tour of someone else’s slides.
I deliver in English, Spanish, and Russian. Useful when you’re building a multilingual programme, hosting a Spain-based event with EU partners, or want the same talk repeated for an internal audience in another language.
500+ talks, 4.9/5 average rating, 35+ countries — including BrightonSEO, SMX Advanced, MozCon, ESOMAR, DigiMarCon, and academic forums (Georgetown, U Georgia, UCD, IAE Lyon). Recordings and references on request.
Need a one-page PDF for your committee? Grab the speaker kit — bio, photos, talk descriptions, and recent appearances in a single document.
Takes about three minutes. Required fields are marked with *. If a field doesn’t apply yet (early-stage events often have unknowns), leave a short note in the message box at the bottom and we’ll figure it out together.
The form on this page is the fastest path. Share the event name, dates, location, who’s in the audience, and which of the ten talks fits best (or describe what you have in mind). I read every submission personally and reply within five business days.
I don’t charge a personal speaking fee. I pick events based on audience fit and topic relevance, and we’ll cover travel and logistics in the conversation if it’s a good match.
English, Spanish, and Russian — all native-level. If you’re running a multilingual programme or want the same talk repeated in a second language for a regional audience, just say so in the form.
My ten signature talks for 2026 cover AI Overview citation signals, the zero-click SERP, why optimizing for ChatGPT doesn’t win Google, agentic search optimization, GEO foundations, the AI Maturity Model, MCP and agent-ready brands, AEO for B2B, mentions vs citations, and winning your industry’s Citation Core. If you have something adjacent in mind — a custom angle, a panel topic, a workshop — describe it in the form and I’ll tell you honestly whether I’m the right fit.
Two to six months ahead is the sweet spot. Tighter timelines are sometimes possible — especially if you’re backfilling a dropout or your event has strong topic alignment. Send the invitation and I’ll be straight with you about availability.
Absolutely. I speak at intimate executive forums of 100 people and at 2,000-delegate conferences — the prep is the same, only the format shifts. Tell me the size in the form and we’ll match the right depth and length.
Keynote (15–60 minutes), panel, fireside chat, half-day workshop, and virtual or hybrid webinar. Pick whatever fits your programme — the dropdown in the form covers all five.
If your audience has accessibility needs (sign language, live captions, dietary requirements at speaker dinners, etc.), please mention them — I’ll plan around them. And if you’re a first-time programmer or a student-run conference, don’t hesitate. I keep slots for events that won’t happen otherwise.