How AI Overviews Decide Who to Cite
The 7 structural signals that predict brand citation in Google AI Overviews, ChatGPT, and Perplexity — with live examples from Semrush research.
Speaker invitations · 2026 calendar open
Let’s build a session your audience will remember.
Whether you’re programming a 200-seat executive forum or a 2,000-delegate conference, I’d love to hear about your event. The form below covers what I need to give you a clear yes or a thoughtful pass — usually within five business days.
No invitation is too early to send. If you’re still shaping the agenda, share what you have and we’ll figure out the fit together. Skip to the form →
Signature Talks · 2026
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Eight talks I’m actively booking — or we can shape something custom.
Each talk is built from first-party Semrush research and tested with marketing leaders. Pick the one closest to your audience — or describe what you need and I’ll adapt the angle, length, and depth to fit your room.
The Zero-Click SERP Playbook
60%+ of Google searches end without a click. Six monetization plays, the metric replacing share of traffic, and why fewer winners take more attention.
The Spanish-Language AI Search Blind Spot
500M Spanish speakers, 5% of AI training data, a 2–3 year category-ownership window. The data case for why LATAM brands should move now.
Agentic Search Optimization — When Your Buyer Is an AI Agent
73% of B2B buyers already research with AI. Why your next buyer is increasingly software, the five layers of agent-readable content, and how to ship for the SEO discipline most teams haven’t built yet.
GEO Foundations — The New SEO Stack for the Citation Era
What changes when ranking is replaced by citation. The four-layer GEO stack — entity, evidence, structure, distribution — and the framework I use to brief CMOs on what their team rebuilds first.
The AI Maturity Model — Where Your Marketing Team Actually Stands
Five stages, from “we monitor AI mentions” to “AI is a primary growth channel.” Where most teams actually sit, what each stage requires, and the 90-day move that gets you to the next level.
MCP and the Agent-Ready Brand
Model Context Protocol is the API layer agents will use to read your brand. What MCP exposure means for marketing, the four content types agents can actually act on, and why your competitors are quietly publishing MCP servers right now.
AEO — Answer Engine Optimization for B2B Buyers
How ChatGPT, Perplexity, and Claude extract answers — and why the page that wins citation is rarely the page that ranks. The five-question audit B2B teams run on every cornerstone asset before publish.
A Few Practical Notes
What helps me give you a fast, honest answer.
None of this is a filter — it’s context that lets me reply within days instead of weeks. If something doesn’t quite fit, send the invitation anyway. Edge cases are often the most interesting ones.
Who’s in the room
Marketing leaders, growth teams, founders, and researchers tend to get the most from these talks. Mixed-seniority audiences are welcome — just tell me the makeup.
What we’ll cover
AI search, GEO, AEO, agentic search, MCP, zero-click economics, Spanish-language AI behaviour. Adjacent topics are negotiable — ask.
Where in the world
I’m based in Spain and travel often across Europe and the Americas. Virtual and hybrid sessions are equally welcome — the prep is the same.
How much notice
Two to six months ahead is comfortable. Tight timelines sometimes work too — if you’re replacing a dropout, please flag it in the form.
You’ll hear back within five business days. If you don’t, the form likely didn’t reach me — please ping me on LinkedIn and I’ll dig it out.
For Conference Organizers
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What organizers tell me makes the difference.
If you’re pitching me to a programming committee, here are the three points that usually land — pulled straight from the questions I get asked most.
Research first, slides second
Every keynote is anchored in work I lead at Semrush, drawing on a dataset of billions of consumer search queries. You get fresh numbers and a working framework — not a tour of someone else’s slides.
Three working languages
I deliver in English, Spanish, and Russian. Useful when you’re building a multilingual programme, hosting a Spain-based event with EU partners, or want the same talk repeated for an internal audience in another language.
A track record your committee can verify
500+ talks, 4.9/5 average rating, 35+ countries — including BrightonSEO, SMX Advanced, MozCon, ESOMAR, DigiMarCon, and academic forums (Georgetown, U Georgia, UCD, IAE Lyon). Recordings and references on request.
Need a one-page PDF for your committee? Grab the speaker kit — bio, photos, talk descriptions, and recent appearances in a single document.
Invitation Form
Tell me about your event.
Takes about three minutes. Required fields are marked with *. If a field doesn’t apply yet (early-stage events often have unknowns), leave a short note in the message box at the bottom and we’ll figure it out together.
Frequently Asked
A few quick answers.
How do I actually invite you?
The form on this page is the fastest path. Share the event name, dates, location, who’s in the audience, and which of the eight talks fits best (or describe what you have in mind). I read every submission personally and reply within five business days.
What about speaker fees?
I don’t charge a personal speaking fee. I pick events based on audience fit and topic relevance, and we’ll cover travel and logistics in the conversation if it’s a good match.
Which languages can you deliver in?
English, Spanish, and Russian — all native-level. If you’re running a multilingual programme or want the same talk repeated in a second language for a regional audience, just say so in the form.
What topics do you cover?
My eight signature talks for 2026 cover AI Overview citation signals, the zero-click SERP, the Spanish-language AI search gap, agentic search optimization, GEO foundations, the AI Maturity Model, MCP and agent-ready brands, and AEO for B2B. If you have something adjacent in mind — a custom angle, a panel topic, a workshop — describe it in the form and I’ll tell you honestly whether I’m the right fit.
How early should I reach out?
Two to six months ahead is the sweet spot. Tighter timelines are sometimes possible — especially if you’re backfilling a dropout or your event has strong topic alignment. Send the invitation and I’ll be straight with you about availability.
Are smaller events welcome?
Absolutely. I speak at intimate executive forums of 100 people and at 2,000-delegate conferences — the prep is the same, only the format shifts. Tell me the size in the form and we’ll match the right depth and length.
What formats do you offer?
Keynote (15–60 minutes), panel, fireside chat, half-day workshop, and virtual or hybrid webinar. Pick whatever fits your programme — the dropdown in the form covers all five.
Anything else worth knowing?
If your audience has accessibility needs (sign language, live captions, dietary requirements at speaker dinners, etc.), please mention them — I’ll plan around them. And if you’re a first-time programmer or a student-run conference, don’t hesitate. I keep slots for events that won’t happen otherwise.