Choose the change your audience needs to understand and the action they should be ready to take. Every talk is adapted to the room, backed by current research, and designed for executive clarity.
01
AI Visibility
How AI Overviews Decide Who to Cite
Mentions and citations are separate metrics: AI can name your brand without quoting you, and quote you without naming your brand. This talk breaks down the structural signals that predict citation across Google AI Overviews, ChatGPT, and Gemini, drawn from Semrush’s 2026 AI Visibility Index (126M prompts).
The room leaves with: a checklist of citation signals to audit on their own domain before the next quarterly review.
Keynote · 30–45 min · EN / ES
01
Zero-Click
The Zero-Click SERP Playbook
60%+ of Google searches end without a click. Six monetization plays, the metric that replaces share of traffic, and why fewer winners are capturing more of the attention.
The room leaves with: six concrete plays to monetize visibility when traffic is no longer the KPI.
Keynote · 30–45 min · EN / ES
03
Platform Strategy
Why Optimizing for ChatGPT Doesn’t Win Google
A brand can win on ChatGPT and stay invisible in Google’s AI answers. Across 126M prompts, the four engines agree on as little as 30% of the brands they name and cite fewer than 50% of the same sources. Each runs its own source diet. How to calibrate per platform instead of betting on one.
The room leaves with: a per-platform calibration approach their team can apply to its own vertical.
Keynote · 30–45 min · EN / ES / RU
02
Agentic Search
Agentic Search Optimization: When Your Buyer Is an AI Agent
73% of B2B buyers already research with AI. Why your next buyer is increasingly software, the five layers of agent-readable content, and how to build for the SEO discipline most teams haven’t started yet.
The room leaves with: the five-layer framework for making content readable and actionable for AI agents.
Keynote · 30–45 min · EN / ES / RU
03
GEO
GEO Foundations: The New SEO Stack for the Citation Era
What changes when ranking is replaced by citation. The four-layer GEO stack covers entity, evidence, structure, and distribution. It is the framework I use to brief CMOs on what their team should rebuild first.
The room leaves with: clarity on which layer of the GEO stack their team rebuilds first, and why.
Keynote · 30–45 min · EN / ES
06
Team Strategy
The AI Maturity Model: Where Your Marketing Team Actually Stands
Five stages, from “we monitor AI mentions” to “AI is a primary growth channel.” Where most teams actually sit, what each stage requires, and the 90-day move that gets you to the next level.
The room leaves with: an honest read on their team’s stage, and the single move that advances it.
Keynote · 30–45 min · EN / ES
07
MCP
MCP and the Agent-Ready Brand
Model Context Protocol is the API layer agents will use to read your brand. What MCP exposure means for marketing, the four content types agents can actually act on, and why your competitors are quietly publishing MCP servers right now.
The room leaves with: a plain-language brief on MCP they can take straight to product and engineering.
Keynote · 30–45 min · EN / ES
08
AEO
AEO: Answer Engine Optimization for B2B Buyers
How ChatGPT, Perplexity, and Claude extract answers, and why the page that wins the citation is rarely the page that ranks. The five-question audit B2B teams run on every cornerstone asset before publishing.
The room leaves with: the five-question audit, ready to apply to their next cornerstone asset.
Keynote · 30–45 min · EN / ES
04
Measurement
Mentions vs Citations: The Two Metrics Every CMO Conflates
AI can name your brand without quoting your site, and quote your site without naming your brand. Across the four engines, as few as 30% of mentioned brands are also cited. The two-metric model, why the metrics diverge by platform, and how to track and grow both instead of guessing from one blended “AI visibility” score.
The room leaves with: a two-metric measurement model their analytics team can adopt as is.
Keynote · 30–45 min · EN / ES
10
Digital PR
Win Your Industry’s Citation Core
Every vertical has a small set of sites every AI engine trusts and cites by default: NerdWallet and Investopedia in finance, G2 and Capterra in software, Healthline and Mayo Clinic in health. Win your Citation Core and AI describes you correctly everywhere. The audit, the third-party placements that move the needle, and why your own domain isn’t the fastest route.
The room leaves with: a map of their vertical’s Citation Core and the placements to pursue first.
Keynote · 30–45 min · EN / ES
05
Topic Authority
How to Own a Topic in ChatGPT
Winning one prompt is not topic authority. A Semrush study of 50,000 brands across 1,094 categories reveals how consistent mentions become a defensible lead and why 85% of AI-search topics still have no clear owner.
The room leaves with: a topic-ownership map for identifying open prompts, measuring consistency, and building a lead competitors cannot erase with one campaign.
Keynote · 30–45 min · EN / ES
