Jun
30
AI-Powered Keyword Research with Claude & Semrush
Keynote · AI Search · GEO
AI search and GEO keynotes, backed by real research.
I research how generative AI is reshaping consumer search behavior — using Semrush’s dataset of billions of queries — and bring that research to the stage. 500+ events, 35+ countries, trilingual delivery in English, Spanish, and Russian.
35+ countries
500+ events
50+ per year
4.9/5 avg rating
3 languages
Confirmed Upcoming
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Where I’ll be next
Currently confirmed engagements for 2026. For private events and corporate strategy sessions, send the invite form.
Jul
7
The New Search Landscape: What the Data Actually Shows
Sep
23
AI Summit Barcelona
Signature Talks · 2026
Talk 01
Talk 02
Talk 03
Talk 04
Talk 05
Five keynotes built for the AI-search era
Each talk is backed by Semrush’s 2026 AI Visibility Index — 126M AI-search prompts across 22 verticals — delivered in English, Spanish, or Russian, and adapted to the audience type — from 100-person executive forums to 2,000-delegate conferences.
How AI Overviews Decide Who to Cite
Being named in an AI answer and being cited as its source are two different wins — and brands routinely earn one without the other. Drawn from Semrush’s 2026 AI Visibility Index (126M prompts): the structural signals that predict citation across Google AI Overviews, ChatGPT, and Gemini, and what to ship in the next 90 days to land on the cited side.
The Zero-Click SERP Playbook
Over 60% of Google searches now end without a click. How to monetize impressions, AI Overview citations, and brand lift when traffic is no longer the KPI — and the 5 metrics that replace ranking position.
Why Optimizing for ChatGPT Doesn’t Win Google
A brand can lead on ChatGPT and stay invisible in Google’s AI answers. Across 126M prompts, the four AI engines agree on as little as 30% of which brands to name — and each leans on a different source diet: ChatGPT on Reddit, Gemini on Wikipedia, Google’s surfaces on YouTube. Why one “AI strategy” can’t win all four, and how to calibrate per platform.
Mentions vs Citations: The Two Metrics Every CMO Conflates
AI can name your brand without quoting your site, and quote your site without naming your brand — and across the four engines as few as 30% of mentioned brands are also cited. The two-metric model, why they diverge by platform, and how to track and grow both instead of guessing from one blended “AI visibility” score.
Win Your Industry’s Citation Core
Every vertical has a small set of sites every AI engine trusts and cites by default — NerdWallet and Investopedia in finance, G2 and Capterra in software, Healthline and Mayo Clinic in health. Win your Citation Core and AI describes you correctly everywhere — the audit, the third-party placements that move the needle, and why your own domain isn’t the fastest route.
Past Appearances
Stages worked
A non-exhaustive list of conferences and academic forums where the talks above (or earlier versions) have been delivered.
GEO Conference
Croatia SEO Summit
BrightonSEO
SMX Advanced
MozCon
DMWF
Search Central
SearchLeeds
DigiMarCon
ESOMAR
Georgetown University
University of Georgia
University College Dublin
Olivet Nazarene University
IAE Lyon
Digital Marketing Europe
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Ready to put real data on your stage?
Every keynote is backed by Semrush’s proprietary research — not recycled frameworks. From 100-person executive forums to 2,000+ delegate conferences, the content is built specifically for your audience.
AI Search 2026 · By the Numbers
The data on stage.
Every stat below is dated and sourced. These are the numbers I pull on stage when audiences ask “how big is this really?” Last updated May 2026.
+49%
Google impressions YoY
AI Overviews surface more brands per query, inflating impressions while clicks collapse.
−30%
Organic CTR on AI Overview queries
Visibility is up. Clicks are down. The gap between being seen and being chosen is widening.
+120%
Click premium when cited in AI Overviews
Cited brands earn ~120% more organic clicks per impression than uncited brands on the same query.
126M
AI-search prompts analyzed
The 2026 Index covers ChatGPT, Gemini, Google AI Mode and AI Overviews across 22 verticals (Jan–Apr 2026).
30%
How much AI engines agree on which brands to name
Mention–source overlap ranges from 30% on Gemini to 64% on Google AI Overviews — no single AI strategy wins all four.
15.4
Sources ChatGPT cites per answer
Citation density swings ~5× by engine — ChatGPT cites 15.4 sources per answer, Gemini just 3.3.
81%
Integrated SEO + AI teams report more AI traffic
81% of teams that unify SEO and AI search report more traffic or leads from AI — vs 36% of teams that run them separately.
4.3×
How often AI cites Wikipedia per brand mention
Reference and review libraries dominate citations — AI cites Wikipedia 4.3× and IMDb 3.9× for every brand mention.
60%+
Google searches end without a click
The majority of searches now resolve inside the SERP.