I research how people and AI systems discover, evaluate, and choose brands, then turn that evidence into decisions marketing leaders can defend. As an AI search keynote speaker and Senior Market Research Manager at Semrush, an Adobe company, I bring that work to B2B CMOs and senior marketing teams through research-led keynotes on GEO, AEO, and agentic search.
35+ countries500+ events50+ per year4.9/5 avg rating3 languages
Funded, not free. Semrush funds my research and my stage time, so there is no fee to your event. I select on audience fit, not budget. Travel and logistics we sort out once it’s a match.
A decision briefing, not an implementation workshop.
Built for CMOs and senior marketing teams that need a shared view of AI-search discovery, a defensible measurement model, and a clear next decision across brand, content, communications, demand, and SEO.
What senior marketing leaders decide
Investment: where brand, content, digital PR, demand, and SEO budgets must work together because AI answers reduce the value of traffic as a complete scorecard.
Measurement: which prompt sets, mention share, citation share, source quality, and business outcomes should sit beside rankings and sessions.
Ownership: who is accountable for entity evidence, answer-ready content, third-party corroboration, and the next 90-day experiment.
Method: research before recommendation
The briefing separates observed evidence from interpretation. It combines cross-platform prompt analysis, citation and source classification, current market research, and recurring questions captured from live marketing audiences.
0–5: the commercial shift from ranked links to synthesized answers.
5–15: how ChatGPT, Gemini, Google AI Mode, and AI Overviews discover brands differently.
15–27: why mentions, citations, and independent evidence diverge.
27–37: the executive measurement model and operating implications.
37–45: one 90-day decision, adapted to the audience and market.
Fit and preparation
Best for B2B marketing conferences, CMO forums, leadership offsites, and private executive briefings in the United States or Europe. Preparation starts with the audience, category, current AI-search maturity, and the decision leaders must make after the session. Examples and depth are adapted without changing the evidence standard.
Three outcomes for the room
See the new discovery systemDistinguish rankings, mentions, citations, recommendations, and agent actions without collapsing them into one metric.
Choose the right evidenceIdentify which owned, employer, organizer, and independent sources can support visibility and trust.
Leave with one decisionAgree on the next measurement, ownership, or investment move instead of leaving with a list of trends.
Technical boundary: this format explains enough retrieval, citation, and measurement mechanics to support executive decisions. It is not a coding workshop, model-engineering session, or implementation clinic for retrieval systems. Events that need that depth should add a technical practitioner or a separate workshop.
AI Search Talks · 2026
Five signature keynotes, each built around a decision.
Choose the change your audience needs to understand and the action they should be ready to take. Each signature keynote is adapted to the room, backed by current research, and designed for executive clarity.
Compare the five keynotes+
All sessions are keynotes, adapted to the audience.
the five-layer framework for making content readable and actionable for AI agents.
30–45 min EN / ES / RU
01GEO
GEO Is the New Ranking: What AI Engines Actually Cite
What changes when ranking is replaced by citation. The four-layer GEO stack covers entity, evidence, structure, and distribution, giving CMOs a clear way to decide what their team should rebuild first.
Audience fit
CMOs, VPs of Marketing, and in-house SEO leads planning an AI-search strategy.
Business decision
Which layer of the GEO stack the team should rebuild first.
Takeaway: clarity on which layer of the GEO stack their team rebuilds first, and why.
The Zero-Click Economy: When Visibility Stops Looking Like Traffic
Traffic still matters, but sessions alone no longer describe the complete discovery journey. This keynote gives leaders a scorecard for comparing rankings and sessions with mentions, citations, and business outcomes.
The room leaves with: a discovery-to-outcome measurement model that keeps traffic in context alongside mentions, citations, and business outcomes.
Mentions vs. Citations: The Two AI Metrics Marketers Keep Confusing
AI can name your brand without quoting your site, and quote your site without naming your brand. Across the four engines, as few as 30% of mentioned brands are also cited. The two-metric model, why the metrics diverge by platform, and how to track and grow both instead of guessing from one blended “AI visibility” score.
The room leaves with: a two-metric measurement model their analytics team can adopt as is.
How to Own a Topic in ChatGPT: Lessons from 50,000 Brands
Winning one prompt is not topic authority. A Semrush study of 50,000 brands across 1,094 categories reveals how consistent mentions become a defensible lead and why 85% of AI-search topics still have no clear owner.
The room leaves with: a topic-ownership map for identifying open prompts, measuring consistency, and building a lead competitors cannot erase with one campaign.
AI agents are entering parts of the buying journey, while people and organizational controls remain accountable. This keynote helps leaders audit whether agents can find, interpret, evaluate, and act on approved information.
Audience fit
CMOs, digital leaders, and product and marketing teams preparing for agent-led discovery.
Business decision
Which content and systems to make readable, comparable, and actionable first.
Takeaway: the five-layer framework for making content readable and actionable for AI agents.
A practical review of where a brand appears in AI-generated answers, whether the brand or its sources are cited, and which evidence gaps deserve closer investigation.
The room leaves with: a scoped audit plan for comparing mentions, cited sources, and supporting evidence.
Specialist module · EN / ES
Platform strategyCross-platform
Building a Platform-Specific AI Search Strategy
A structured comparison of how selected AI platforms surface brands and sources, with the scope defined for the audience, market, and questions under review.
The room leaves with: a platform review template for deciding where separate measurement or content choices are warranted.
Specialist module · EN / ES / RU
AEOAEO
Answer Engine Optimization (AEO) for B2B Buyers
A review of how selected answer experiences present responses and sources, followed by a publishing checklist for important buyer questions and cornerstone assets.
Audience fit
B2B CMOs, content leaders, and in-house SEO teams responsible for high-value buyer questions.
Business decision
Which questions and cornerstone assets the team should prioritize first.
Takeaway: a repeatable way to assess whether an asset answers the intended question clearly and supports its claims.
A facilitated assessment of current practices across measurement, ownership, content, governance, and operating readiness, without assuming one path fits every organization.
The room leaves with: a shared view of current capability and a clearly owned next improvement to evaluate.
Specialist module · EN / ES
MCPAgent readiness
MCP and the Agent-Ready Brand
A plain-language briefing on Model Context Protocol, the information an organization may choose to expose through it, and the governance questions marketing should raise with product and engineering.
The room leaves with: a decision brief for exploring MCP relevance, ownership, permissions, and technical feasibility.
Specialist module · EN / ES
Digital PRCitation core
Digital PR and the Citation Landscape
A scoped review of third-party sources that appear around the audience’s priority questions, and how editorial relevance, evidence, and relationships inform outreach choices.
The room leaves with: a prioritization method for evaluating credible third-party opportunities without promising placement or citation.
Specialist module · EN / ES
Need a narrower brief? These six specialist modules are available by request for technical audiences and private workshops. They remain separate from the five signature keynotes.
Watch the research land
Stage presence, not just a speaker bio.
A full keynote and an unfiltered view of the room, so event teams can assess delivery, pacing, and audience command before making contact.
A non-exhaustive list of conferences and academic forums where the talks above (or earlier versions) have been delivered.
GEO ConferenceCroatia SEO SummitBrightonSEOSMX AdvancedMozConDMWFSearch CentralSearchLeedsDigiMarConESOMARGeorgetown UniversityUniversity of GeorgiaUniversity College DublinOlivet Nazarene UniversityIAE LyonDigital Marketing Europe
