Media & Press

Media appearances.

Selected TV, radio, press, and panel appearances covering AI search, GEO, digital marketing, and market intelligence. Across Spanish, English, and Russian-language outlets.

Featured press coverageTop-tier press from CNBC, Adweek, ABC, Cinco Días, El Economista, Bloomberg México and Spain’s major outlets.

Press Adweek
Perplexity Is Referring Modest Traffic to Publishers
Trishla Ostwal’s Adweek piece on Perplexity referral traffic to publishers — one of the foundational reports tracking how AI search engines route attention away from traditional click-through funnels.
September 2024 Read →
Press CNBC
Spain’s digital nomad visa lets remote workers bring their families
CNBC feature on Spain’s digital nomad visa, citing a 66% spike in U.S. searches for “digital nomad visa Spain” per Semrush data.
February 19, 2023 Read →
Press Telecinco
El uso de las apps de citas se dispara en San Valentín
National TV website coverage of dating app traffic records in Spain, featuring Semrush data.
February 12, 2025 Read →
Press ABC · Estilo
El diccionario de las tendencias de moda que triunfan entre la Generación Z
Coverage of Gen Z fashion trends on social search, with Fernando providing Semrush data on the vocabulary driving search interest.
February 12, 2025 Read →
Press ABC · Empresa
La medición milimétrica de las acciones marca diferencias en el marketing digital
Feature on marketing measurement tools and analytics strategy, with expert commentary on digital marketing KPIs.
November 24, 2024 Read →
Press ABC · Bienestar
Tripofobia y agorafobia: en qué consisten las fobias más buscadas en internet
Health content feature on the most searched phobias in Spain, backed by Semrush search volume data.
October 21, 2024 Read →
Press ABC · Economía
La IA marca un antes y un después en las estrategias SEO
In-depth piece in ABC Economía on how generative AI is reshaping SEO strategy, with Fernando providing analysis.
May 12, 2024 Read →
Press El Economista
Temu arrasa en España y amenaza a Amazon
Coverage of Temu's rapid growth in Spain and its impact on Amazon's dominance, with Semrush traffic data.
April 2024 Read →
Press El Economista
Los españoles quieren formarse en marketing digital gratis
El Economista coverage of rising demand for free digital marketing training in Spain, with Semrush search data.
May 2023 Read →
Press Cinco Días · El País
Emprendedores en España: tendencias y dudas
Cinco Días feature on Spanish entrepreneurship trends, with Fernando providing Semrush search data.
July 8, 2022 Read →
Press El Economista
Se disparan las consultas relacionadas con la educación online
Pandemic-era coverage of the surge in online education searches in Spain.
April 2021 Read →
Live TV El Financiero · Bloomberg México
Al Sonar La Campana — Estos son los empleos más buscados en México
Live TV interview on El Financiero Bloomberg's flagship business program presenting Semrush search data on Mexico's most sought-after jobs.
March 2020 Watch →
Press Expansión
Semrush, la herramienta aliada de los profesionales del marketing
Expansión feature on Semrush as a core tool for marketing professionals in Spain.
July 12, 2018 Read →

Bylines & thought leadershipArticles authored by Fernando — Search Engine Journal, Hi Retail Magazine, Authority Magazine.

Interview Authority Magazine
5 Things You Should Do To Become a Thought Leader In Your Industry
Authority Magazine interview with Yitzi Weiner on becoming a thought leader, drawing from Fernando’s decade-plus on stage.
Authority Magazine · Medium Read →
Magazine · Byline Search Engine Journal
How to Retain Traffic After a Domain Change
Byline article on the role of 301 redirects, PageRank transfer, and post-migration checklists for domain moves.
Search Engine Journal Read →
Magazine · Byline Hi Retail Magazine
El escaparate digital moderno lo ordena la IA
Byline article for Hi Retail's special AI edition covering how machine learning and AI tools are transforming retail and e-commerce in Spain.
September 2025 Read →
Magazine Hi Retail Magazine
La búsqueda se transforma en IA
Hi Retail coverage of how search behaviour is evolving toward AI-driven discovery in retail contexts.
2025 Read →

Featured interviewsLong-form expert interviews on AI search, GEO, and digital market intelligence.

Interview Econsultancy
A day in the life of… Fernando Angulo, Head of Communications at SEMrush
Econsultancy’s “A Day in the Life” series profile of Fernando’s role at Semrush, conferences, and PR strategy.
2019 Read →
Interview MarTech Cube
Interview with Head of International Partnerships, SEMrush
MarTech Cube interview on partnerships strategy, B2B search marketing, and how Semrush built its global influencer network.
MarTech Cube Read →
Interview SalesTech Star
SalesTech Interview with Fernando Angulo
SalesTechStar interview on sales technology, B2B journeys, automation, and AI’s role across the funnel.
SalesTech Star Read →
Interview Digital Vidya
Interview With Fernando Angulo: Corporate Speaker And Evangelist
Digital Vidya long-form interview on Fernando’s daily responsibilities, challenges as a brand evangelist, and predictions for digital marketing.
Digital Vidya Read →
Interview Online Geniuses
Fernando Angulo Q&A Session
Q&A in the Online Geniuses community on underutilized Semrush features, content strategy, and SEO tooling habits.
Online Geniuses Read →
Interview Outbrain
Q&A with Fernando Angulo From SEMrush
Outbrain Blog Q&A on the marketing challenges Fernando saw playing out across their global customer base.
Outbrain Blog Read →
Interview Milosz Krasinski
Interview with Fernando Angulo from Semrush
13 questions on voice search, the future of SEO, and Semrush’s evolution from ranking-factor research to a full marketing intelligence stack.
Milosz Krasinski Read →
Interview PR Noticias
"ChatGPT no sustituye a Google, lo complementa"
Interview with Fernando Angulo on how AI search tools are complementing rather than replacing traditional Google search behaviour.
August 27, 2025 Read →
Interview Computing España
"La IA no elimina el SEO, lo eleva, lo transforma en estrategia"
Full interview covering whether AI will eliminate SEO, the rise of AI Optimisation (AIO), and how search strategy is evolving in the generative era.
June 2025 Read →

Podcasts & videoAudio and broadcast appearances on Edge of the Web, Marketecture, DigiMarCon, RTVE, Onda Cero, and more.

Podcast SiteVisibility Internet Marketing
SEMrush Ranking Factors 2.0: Interview with Fernando Angulo
SiteVisibility podcast on the second-generation Semrush ranking factor study — backlinks, HTTPS, content length, and behaviour signals.
SiteVisibility · Acast Listen →
Podcast SiteVisibility #552
Tips for a Healthy Remote Team
Episode 552: how Semrush kept a globally distributed team productive and connected through the pandemic remote shift.
June 2020 Listen →
Podcast Edge of the Web · Ep. 391
World Data Trends from 2020 and SEMRush Tools
EDGE of the Web with host Erin Sparks — how the 2020 macro shocks (pandemic, elections, racial unrest) reshaped global search behaviour.
February 4, 2021 Listen →
Podcast Martech Zone · Ep. 140
Analyzing Mobile vs Desktop Traffic and Behavior
Martech Zone Interviews on the mobile-traffic / ad-spend mismatch across industries and what marketers should do about it.
January 27, 2019 Listen →
Podcast iProv Online · Ep. 6
Fernando Angulo with SEMrush
iProv Online (Little Rock, AR) episode covering Semrush’s data, SEO toolkit, and content marketing approach for SMBs.
iProv Online Listen →
Podcast Napier B2B Marketing Tech
A Napier Podcast: Interview with Fernando Angulo — SEMRush
Napier B2B podcast on how non-digital marketers can apply Semrush data to sharpen B2B campaigns and competitor research.
May 2020 Listen →
Video Marketecture
Semrush — Robust SEO with Extensions to Other Channels
Marketecture deep-dive on Semrush’s core SEO product and how it expanded into content marketing, paid social, and competitive intelligence.
June 2022 Watch →
Video Mastering Influencer Marketing · Ep. 28
Mastering Influencer Marketing Campaigns
YouTube interview on the playbook behind Semrush’s influencer engine: who to onboard, what to measure, and how to scale.
May 22, 2024 Watch →
Video MTM #32
How SEMrush Grew to 6M Users Through Influencer Marketing
WebMechanix MTM podcast on building a 200+ influencer network across 20+ countries and turning it into Semrush’s growth engine.
August 2020 Watch →
Video DigiMarCon Southwest
The Final Traffic Acquisition Battle
DigiMarCon Southwest masterclass (Phoenix, AZ) on the global mobile-vs-desktop traffic shift and how acquisition strategy needs to evolve.
November 2022 Watch →
Video 3 Learnings From…
3 Learnings From… Fernando Angulo, Head of Communications @SEMRush
YouTube series with CEO Thibaut on inbound campaign learnings, what worked at Semrush, and what didn’t.
June 2021 Watch →
Speaker Profile Booking Manager Summit
Speaker Profile: Fernando Angulo
Booking Manager Summit speaker page covering Fernando’s session on online communication strategies for the hospitality and yacht-charter industries.
2020 View →
Radio Onda Cero
Así es el usuario medio de la Inteligencia Artificial
Onda Cero coverage of the average AI user profile in Spain, featuring Semrush behavioural data.
March 8, 2024 Listen →
Radio Onda Cero
Estos son los regalos preferidos por los españoles para San Valentín
Onda Cero coverage of Valentine's Day gift search trends in Spain.
February 14, 2024 Listen →
Radio Radio Intereconomía
Entrevista con Fernando Angulo, de Semrush
Early-pandemic radio interview on Intereconomía covering how Spanish brands were adapting their search strategy.
May 11, 2020 Listen →
Podcast Innokabi Podcast · Ep 114
Entrevista a Fernando Angulo (Semrush): Crear un negocio
Long-form Spanish-language podcast interview covering Fernando's journey at Semrush, an Adobe company, and building a marketing intelligence business.
Undated Read →
Radio RTVE · Entre Probetas
Lo que se cuece cada vez que navega por internet
RTVE science program 'Entre Probetas' episode on internet behaviour, featuring Fernando and Semrush insights on search patterns.
June 6, 2019 Listen →

Industry data citationsPress coverage citing Semrush data and Fernando’s research on consumer search behaviour.

Press E-Commerce Nation
Safety is a Priority for Ecommerce
E-Commerce Nation feature on website security, HTTPS migration, and trust signals as competitive advantages for online retailers.
January 2022 Read →
Press PR Noticias
Alcampo, Ahorramas y Eroski ganan terreno en 2025
Analysis of the online supermarket ranking 2025 with Fernando providing Semrush data on consumer search behaviour for Spanish grocery retailers.
October 8, 2025 Read →
Press Silicon.es
Se dispara el interés por las carreras tecnológicas en España
Coverage of the surge in interest in tech careers among Spanish students, with Semrush search data backing the trend analysis.
2025 Read →
Press Marketing Directo
Búsquedas en Google de los españoles en 2025
Analysis of what Spaniards are searching for on Google in 2025, from transactional queries to discovery.
2025 Read →
Press Marketing Directo
Principales búsquedas online de los jóvenes españoles de cara a la selectividad
Analysis of what Spanish students search for ahead of university entrance exams.
2025 Read →
Press Marketing Directo
España, líder europeo en integración de IA en búsquedas de Google
Marketing Directo analysis of Spain's leadership in European AI-integrated search, with Semrush data.
2025 Read →
Press Periódico Publicidad
Tinder, Badoo y Meetic lideran el ranking de plataformas de citas
Ranking analysis of dating platforms ahead of Valentine's Day, with Fernando providing the exclusive Semrush search data.
February 11, 2025 Read →
Press Marketing Directo
ChatGPT no reduce la actividad en Google, la complementa
Marketing Directo coverage of how ChatGPT complements rather than replaces Google search behaviour.
2025 Read →
Press PR Noticias
Black Friday 2024: Aliexpress lidera el mercado global, pero España prefiere Amazon
Black Friday 2024 analysis covering global vs Spanish e-commerce preferences with Semrush data.
November 19, 2024 Read →
Tech Press IT User
ChatGPT cuenta con 12,7 millones de usuarios en España
Tech trade coverage of ChatGPT adoption in Spain, with Semrush data showing 12.7 million users.
February 2024 Read →
Press PR Noticias
España en el top 10 de países con más tráfico a e-commerce
Coverage of Spain's position in the global top 10 for e-commerce traffic volume.
September 29, 2022 Read →
Tech Press Silicon.es
Los usuarios se alejan del móvil en la pospandemia
Post-pandemic shift in device usage patterns, with Semrush data on declining mobile search.
2021 Read →
Press Reason Why
Datos de búsquedas online relacionadas con el teletrabajo
Reason Why coverage of Semrush data on remote work search trends.
2020 Read →
Press Marketing Directo
Las métricas que vale la pena seguir online son las conversiones y ganancias
Marketing Directo interview on which marketing metrics actually matter in digital measurement.
Undated Read →
Press Reason Why
El SEO por voz ya está aquí. Que no te pille desprevenido
Reason Why feature on the rise of voice search and how brands should prepare for voice-first SEO.
Undated Read →
Workshop PR Noticias
II Taller SEO con Semrush y prnoticias
Recap of the second SEO workshop hosted jointly with prnoticias, with Fernando leading the session.
November 23, 2016 Read →