Media & Press

Media appearances.

Selected TV, radio, press, and panel appearances covering AI search, GEO, digital marketing, and market intelligence. Across Spanish, English, and Russian-language outlets.

Featured press coverageTop-tier press from CNBC, ABC, Cinco Días, El Economista, Bloomberg México and Spain’s major outlets.

Press CNBC

Spain’s digital nomad visa lets remote workers bring their families

CNBC feature on Spain’s digital nomad visa, citing a 66% spike in U.S. searches for “digital nomad visa Spain” per Semrush data.

Press Telecinco

El uso de las apps de citas se dispara en San Valentín

National TV website coverage of dating app traffic records in Spain, featuring Semrush data.

Press ABC · Estilo

El diccionario de las tendencias de moda que triunfan entre la Generación Z

Coverage of Gen Z fashion trends on social search, with Fernando providing Semrush data on the vocabulary driving search interest.

Press ABC · Empresa

La medición milimétrica de las acciones marca diferencias en el marketing digital

Feature on marketing measurement tools and analytics strategy, with expert commentary on digital marketing KPIs.

Press ABC · Bienestar

Tripofobia y agorafobia: en qué consisten las fobias más buscadas en internet

Health content feature on the most searched phobias in Spain, backed by Semrush search volume data.

Press ABC · Economía

La IA marca un antes y un después en las estrategias SEO

In-depth piece in ABC Economía on how generative AI is reshaping SEO strategy, with Fernando providing analysis.

Press El Economista

Temu arrasa en España y amenaza a Amazon

Coverage of Temu's rapid growth in Spain and its impact on Amazon's dominance, with Semrush traffic data.

Press El Economista

Los españoles quieren formarse en marketing digital gratis

El Economista coverage of rising demand for free digital marketing training in Spain, with Semrush search data.

Press Cinco Días · El País

Emprendedores en España: tendencias y dudas

Cinco Días feature on Spanish entrepreneurship trends, with Fernando providing Semrush search data.

Press El Economista

Se disparan las consultas relacionadas con la educación online

Pandemic-era coverage of the surge in online education searches in Spain.

Press Expansión

Semrush, la herramienta aliada de los profesionales del marketing

Expansión feature on Semrush as a core tool for marketing professionals in Spain.

Bylines & thought leadershipArticles authored by Fernando, Search Engine Journal, Hi Retail Magazine, Authority Magazine.

Interview Authority Magazine

5 Things You Should Do To Become a Thought Leader In Your Industry

Authority Magazine interview with Yitzi Weiner on becoming a thought leader, drawing from Fernando’s decade-plus on stage.

Magazine · Byline Search Engine Journal

How to Retain Traffic After a Domain Change

Byline article on the role of 301 redirects, PageRank transfer, and post-migration checklists for domain moves.

Magazine · Byline Entrepreneur India

Author Profile, Entrepreneur India

Contributor profile collecting Fernando’s byline articles for Entrepreneur India on search marketing, e-commerce, and data-driven growth.

Magazine · Byline Hi Retail Magazine

El escaparate digital moderno lo ordena la IA

Byline article for Hi Retail's special AI edition covering how machine learning and AI tools are transforming retail and e-commerce in Spain.

Magazine Hi Retail Magazine

La búsqueda se transforma en IA

Hi Retail coverage of how search behaviour is evolving toward AI-driven discovery in retail contexts.

Featured interviewsLong-form expert interviews on AI search, GEO, and digital market intelligence.

Interview Econsultancy

A day in the life of… Fernando Angulo, Head of Communications at SEMrush

Econsultancy’s “A Day in the Life” series profile of Fernando’s role at Semrush, conferences, and PR strategy.

Interview MarTech Cube

Interview with Head of International Partnerships, SEMrush

MarTech Cube interview on partnerships strategy, B2B search marketing, and how Semrush built its global influencer network.

Interview SalesTech Star

SalesTech Interview with Fernando Angulo

SalesTechStar interview on sales technology, B2B journeys, automation, and AI’s role across the funnel.

Interview Digital Vidya

Interview With Fernando Angulo: Corporate Speaker And Evangelist

Digital Vidya long-form interview on Fernando’s daily responsibilities, challenges as a brand evangelist, and predictions for digital marketing.

Interview Online Geniuses

Fernando Angulo Q&A Session

Q&A in the Online Geniuses community on underutilized Semrush features, content strategy, and SEO tooling habits.

Interview Outbrain

Q&A with Fernando Angulo From SEMrush

Outbrain Blog Q&A on the marketing challenges Fernando saw playing out across their global customer base.

Interview Milosz Krasinski

Interview with Fernando Angulo from Semrush

13 questions on voice search, the future of SEO, and Semrush’s evolution from ranking-factor research to a full marketing intelligence stack.

Interview PR Noticias

"ChatGPT no sustituye a Google, lo complementa"

Interview with Fernando Angulo on how AI search tools are complementing rather than replacing traditional Google search behaviour.

Interview Computing España

"La IA no elimina el SEO, lo eleva, lo transforma en estrategia"

Full interview covering whether AI will eliminate SEO, the rise of AI Optimisation (AIO), and how search strategy is evolving in the generative era.

Podcasts & videoAudio and broadcast appearances on Edge of the Web, Marketecture, DigiMarCon, RTVE, Onda Cero, and more.

Podcast SiteVisibility Internet Marketing

SEMrush Ranking Factors 2.0: Interview with Fernando Angulo

SiteVisibility podcast on the second-generation Semrush ranking factor study, backlinks, HTTPS, content length, and behaviour signals.

Podcast SiteVisibility #552

Tips for a Healthy Remote Team

Episode 552: how Semrush kept a globally distributed team productive and connected through the pandemic remote shift.

Podcast Edge of the Web · Ep. 391

World Data Trends from 2020 and SEMRush Tools

EDGE of the Web with host Erin Sparks, how the 2020 macro shocks (pandemic, elections, racial unrest) reshaped global search behaviour.

Podcast Martech Zone · Ep. 140

Analyzing Mobile vs Desktop Traffic and Behavior

Martech Zone Interviews on the mobile-traffic / ad-spend mismatch across industries and what marketers should do about it.

Podcast iProv Online · Ep. 6

Fernando Angulo with SEMrush

iProv Online (Little Rock, AR) episode covering Semrush’s data, SEO toolkit, and content marketing approach for SMBs.

Podcast Napier B2B Marketing Tech

A Napier Podcast: Interview with Fernando Angulo, SEMRush

Napier B2B podcast on how non-digital marketers can apply Semrush data to sharpen B2B campaigns and competitor research.

Video Marketecture

Semrush, Robust SEO with Extensions to Other Channels

Marketecture deep-dive on Semrush’s core SEO product and how it expanded into content marketing, paid social, and competitive intelligence.

Video Mastering Influencer Marketing · Ep. 28

Mastering Influencer Marketing Campaigns

YouTube interview on the playbook behind Semrush’s influencer engine: who to onboard, what to measure, and how to scale.

Video MTM #32

How SEMrush Grew to 6M Users Through Influencer Marketing

WebMechanix MTM podcast on building a 200+ influencer network across 20+ countries and turning it into Semrush’s growth engine.

Video DigiMarCon Southwest

The Final Traffic Acquisition Battle

DigiMarCon Southwest masterclass (Phoenix, AZ) on the global mobile-vs-desktop traffic shift and how acquisition strategy needs to evolve.

Video 3 Learnings From…

3 Learnings From… Fernando Angulo, Head of Communications @SEMRush

YouTube series with CEO Thibaut on inbound campaign learnings, what worked at Semrush, and what didn’t.

Speaker Profile Booking Manager Summit

Speaker Profile: Fernando Angulo

Booking Manager Summit speaker page covering Fernando’s session on online communication strategies for the hospitality and yacht-charter industries.

Radio Onda Cero

Así es el usuario medio de la Inteligencia Artificial

Onda Cero coverage of the average AI user profile in Spain, featuring Semrush behavioural data.

Radio Onda Cero

Estos son los regalos preferidos por los españoles para San Valentín

Onda Cero coverage of Valentine's Day gift search trends in Spain.

Radio Radio Intereconomía

Entrevista con Fernando Angulo, de Semrush

Early-pandemic radio interview on Intereconomía covering how Spanish brands were adapting their search strategy.

Podcast Innokabi Podcast · Ep 114

Entrevista a Fernando Angulo (Semrush): Crear un negocio

Long-form Spanish-language podcast interview covering Fernando's journey at Semrush, an Adobe company, and building a marketing intelligence business.

Radio RTVE · Entre Probetas

Lo que se cuece cada vez que navega por internet

RTVE science program 'Entre Probetas' episode on internet behaviour, featuring Fernando and Semrush insights on search patterns.

Industry data citationsPress coverage citing Semrush data and Fernando’s research on consumer search behaviour.

Press E-Commerce Nation

Safety is a Priority for Ecommerce

E-Commerce Nation feature on website security, HTTPS migration, and trust signals as competitive advantages for online retailers.

Press PR Noticias

Alcampo, Ahorramas y Eroski ganan terreno en 2025

Analysis of the online supermarket ranking 2025 with Fernando providing Semrush data on consumer search behaviour for Spanish grocery retailers.

Press Silicon.es

Se dispara el interés por las carreras tecnológicas en España

Coverage of the surge in interest in tech careers among Spanish students, with Semrush search data backing the trend analysis.

Press Marketing Directo

Búsquedas en Google de los españoles en 2025

Analysis of what Spaniards are searching for on Google in 2025, from transactional queries to discovery.

Press Marketing Directo

Principales búsquedas online de los jóvenes españoles de cara a la selectividad

Analysis of what Spanish students search for ahead of university entrance exams.

Press Marketing Directo

España, líder europeo en integración de IA en búsquedas de Google

Marketing Directo analysis of Spain's leadership in European AI-integrated search, with Semrush data.

Press Periódico Publicidad

Tinder, Badoo y Meetic lideran el ranking de plataformas de citas

Ranking analysis of dating platforms ahead of Valentine's Day, with Fernando providing the exclusive Semrush search data.

Press Marketing Directo

ChatGPT no reduce la actividad en Google, la complementa

Marketing Directo coverage of how ChatGPT complements rather than replaces Google search behaviour.

Press PR Noticias

Black Friday 2024: Aliexpress lidera el mercado global, pero España prefiere Amazon

Black Friday 2024 analysis covering global vs Spanish e-commerce preferences with Semrush data.

Tech Press IT User

ChatGPT cuenta con 12,7 millones de usuarios en España

Tech trade coverage of ChatGPT adoption in Spain, with Semrush data showing 12.7 million users.

Press PR Noticias

España en el top 10 de países con más tráfico a e-commerce

Coverage of Spain's position in the global top 10 for e-commerce traffic volume.

Tech Press Silicon.es

Los usuarios se alejan del móvil en la pospandemia

Post-pandemic shift in device usage patterns, with Semrush data on declining mobile search.

Press Reason Why

Datos de búsquedas online relacionadas con el teletrabajo

Reason Why coverage of Semrush data on remote work search trends.

Press Marketing Directo

Las métricas que vale la pena seguir online son las conversiones y ganancias

Marketing Directo interview on which marketing metrics actually matter in digital measurement.

Press Reason Why

El SEO por voz ya está aquí. Que no te pille desprevenido

Reason Why feature on the rise of voice search and how brands should prepare for voice-first SEO.

Workshop PR Noticias

II Taller SEO con Semrush y prnoticias

Recap of the second SEO workshop hosted jointly with prnoticias, with Fernando leading the session.