Senior Market Research Manager at Semrush, an Adobe company
Research-led AI search keynote speaker
Fernando researches how people and AI systems discover, evaluate, and choose brands, then turns that evidence into decisions marketing leaders can defend.
Semrush funds Fernando's research and stage time, so there is no fee to the event. Engagements are selected on audience fit, not budget.
Fernando Angulo is a market research leader who studies how people and AI systems discover, evaluate, and choose brands. He is Senior Market Research Manager at Semrush, an Adobe company, and a global keynote speaker.
Choose the room's decision first. Each keynote is adapted to the audience, market, and level of technical depth.
Generative Engine Optimization adds a citation layer to search strategy while keeping proven SEO foundations in place.
Traffic still matters, but sessions alone no longer describe the complete discovery journey.
Being named and being used as evidence are different wins. A blended score hides the decision.
Winning one prompt is not owning a topic. Consistency across buyer questions is the stronger signal.
AI agents are entering parts of the journey, while people and organizational controls remain accountable.
Original analysis on citation behavior, zero-click discovery, and the organizational decisions behind AI visibility.
Verified conversations and coverage show how Fernando explains research outside his own channels.
Bylines create a dated record of the ideas and their evolution across search, AI, and market research.
The Marketing Analysis course turns competitive analysis and market research into a repeatable decision process.
A complete 36-minute keynote with event attribution, context, summary, and takeaways.
Portrait, landscape, editorial, and stage options with direct downloads.
Approved high-resolution files for event listings, press, and social promotion.
Verified coverage, interviews, bylines, podcasts, broadcast, and source citations.
Share the audience, date, market, and decision the session should support.
Fernando Angulo presenting research to a live conference audience. Credit: Fernando Angulo archive.
Fernando Angulo researches how people, and increasingly AI systems, discover, evaluate, and choose brands. His work turns evidence on AI search, consumer behavior, and brand discovery into decisions that CMOs and leadership teams can defend.
He is Senior Market Research Manager at Semrush, an Adobe company. Fernando joined Semrush as employee #20 in 2011 and has worked across marketing, international partnerships, communications, influencer strategy, and market research. That progression gives him a long view of how technology changes both customer behavior and the systems organizations need to respond.
His current research covers Generative Engine Optimization, Answer Engine Optimization, AI visibility, citations, zero-click discovery, and agent-mediated buying journeys. He has spoken at 500+ events across more than 35 countries in English, Spanish, and Russian. His work and commentary have appeared in CNBC, Econsultancy, Search Engine Journal, Entrepreneur India, and El Financiero · Bloomberg México.
This ungated PDF may be forwarded to programming committees and press teams. Opinions and frameworks are Fernando's own and do not represent Semrush or Adobe. Travel and logistics are discussed once an event is confirmed.