Turn a broad topic into one decision-ready research question.
Original Research for the Decision Your Audience Is Facing
This is a scoped research service, not a sixth prewritten signature keynote. A consequential audience question becomes an evidence-led briefing only after the inputs, permissions, market, sample, limitations, and confidentiality terms are agreed.
Funded, not free. Semrush funds Fernando's research and stage time, so there is no fee to the event. Engagements are selected on audience fit rather than budget. Travel and logistics are discussed once an event is confirmed.
Business decisionDefine one question the audience must answer
Audience outcomeA tailored evidence-led decision briefing
Research baseAgreed public or permissioned inputs and a documented method
AdaptationThe question, market, sample, and limitations are agreed before work starts
What changes after the session
Agree inputs, permissions, method, sample, limitations, and confidentiality before analysis.
Present findings and unresolved evidence honestly, with no guaranteed findings.
A framework the room can use
Valuable for
Conference programmers, executive forums, and leadership teams with a specific market or buyer question.
Framework
Decision brief, research method, evidence boundary, and next move.
Use this after the keynote to
turn a consequential audience question into a scoped analysis with agreed data, market, sample, and limits.
The room leaves with
A tailored, evidence-led briefing whose findings and limitations support one defined decision.
Three decisions, shown clearly
Authentic research material and representative samples show the visual and editorial standard. Final examples are verified and adapted before every event.
From audience question to confirmed brief
Sample questions
Which buyer question is changing, where is visibility breaking, or what market assumption must the audience test?
Required organizer inputs
The decision owner, audience, market, question, approved data, sample expectations, timing, and intended use.
Research and preparation process
Frame the decision, test data availability, agree the method, analyze the approved sample, review limitations, and build the briefing.
Permissions, attribution, and confidentiality
Data rights, named organizations, attribution, publication rights, and confidentiality are agreed before analysis. Confidential Semrush or Adobe data is not available.
Evidence boundaries and non-fit
No proprietary dataset, statistical representativeness, raw-data delivery, exclusivity, default turnaround, or finding is promised before scoping. There are no guaranteed findings.
Research foundation
Semrush AI Visibility Index research example
Scope: A published Semrush example analyzed 126 million US AI search prompts from January through April 2026 across ChatGPT, Gemini, Google AI Mode, and Google AI Overviews in 22 industries.
Evidence boundary: This example does not imply that a custom engagement includes this scale, these platforms, proprietary data, raw data, or a default turnaround. Required inputs, permissions, limitations, confidentiality, and publication terms are agreed in writing. There are no guaranteed findings.
Source
Each quantitative claim is tied to this public source with its organization, study, date, market, time window, sample, and limit shown in HTML.
Read the primary sourceRead the speaking scopeThe right depth for the right room
Best fit
Programmers and leadership teams with one consequential, researchable market or buyer question.
Not designed for
Not open-ended consulting, confidential data transfer before approval, a guaranteed result, or an automatic proprietary dataset.
Research built for a live room
Speaker
View speaker profileFernando Angulo
I research how people, and increasingly AI systems, discover, evaluate, and choose brands, then turn that evidence into decisions marketing leaders can defend.
Senior Market Research Manager at Semrush, an Adobe company
Organizer resources
No email is required. The PDF is approximately 2.5 MB and includes approved bios, keynote topics, audience fit, formats and languages, selected appearances, contact details, and press-photo access.
Questions before you shortlist the talk
What must be agreed before custom research begins?
The question, decision owner, inputs, permissions, market, sample, method, limitations, confidentiality, publication rights, timing, and usable next move must be agreed first.
How is the session adapted for an event?
The decision, examples, audience seniority, market context, and evidence boundaries are reviewed before delivery. The core research claims remain sourced.
Compare the next decision
Does this decision belong on your stage?
Share the audience, event, and decision. Fit comes before budget.
Start the invitation