Understand what the agreed research reveals about one market or buyer question.
Original Research for the Decision Your Audience Is Facing
Bring a specific question about your market or buyers. This research service turns it into an evidence-led briefing for your audience, with the question, usable data, method, permissions, and limitations agreed before analysis begins.
Funded, not free. Semrush funds Fernando's research and stage time, so there is no fee to the event. Engagements are selected on audience fit rather than budget. Travel and logistics are discussed once an event is confirmed.
Business decisionDefine one question the audience must answer
Audience outcomeA tailored evidence-led decision briefing
Research baseAgreed public or permissioned inputs and a documented method
AdaptationThe question, market, sample, and limitations are agreed before work starts
What changes after the session
Distinguish observed findings from interpretation and unanswered questions.
Identify a next step supported by the findings and their limits.
A framework the room can use
Valuable for
Conference programmers, executive forums, and leadership teams with a specific market or buyer question.
Framework
Decision brief, research method, evidence boundary, and next move.
Use this after the keynote to
brief your team on the findings, explain their limits, and decide what to investigate or act on next.
The room leaves with
A tailored, evidence-led briefing whose findings and limitations support one defined decision.
Three decisions, shown clearly
Three illustrative slides showing the visual direction for this keynote. The final deck is developed and adapted to your event.
From audience question to confirmed brief
Sample questions
Which buyer question is changing, where is visibility breaking, or what market assumption must the audience test?
Required organizer inputs
The decision owner, audience, market, question, approved data, sample expectations, timing, and intended use.
Research and preparation process
Frame the decision, test data availability, agree the method, analyze the approved sample, review limitations, and build the briefing.
Permissions, attribution, and confidentiality
Data rights, named organizations, attribution, publication rights, and confidentiality are agreed before analysis. Confidential Semrush or Adobe data is not available.
Evidence boundaries and non-fit
No proprietary dataset, statistical representativeness, raw-data delivery, exclusivity, default turnaround, or finding is promised before scoping. There are no guaranteed findings.
Research foundation
Semrush AI Visibility Index research example
Scope: A published Semrush example analyzed 126 million US AI search prompts from January through April 2026 across ChatGPT, Gemini, Google AI Mode, and Google AI Overviews in 22 industries.
Evidence boundary: This example does not imply that a custom engagement includes this scale, these platforms, proprietary data, raw data, or a default turnaround. Required inputs, permissions, limitations, confidentiality, and publication terms are agreed in writing. There are no guaranteed findings.
Source
Review the original study and its methodology to assess how the findings apply to your audience.
Read the primary sourceRead the speaking scopeWho this keynote is for
A good fit for
Conference programmers and leadership teams with one important question about their market or buyers that research can answer.
What it does not cover
Open-ended consulting, access to confidential data before approval, guaranteed findings, or a proprietary dataset by default.
Research built for a live room
Speaker
View speaker profileFernando Angulo
I research how people, and increasingly AI systems, discover, evaluate, and choose brands, then turn that evidence into decisions marketing leaders can defend.
Senior Market Research Manager at Semrush, an Adobe company
Organizer resources
No email is required. The PDF is approximately 2.0 MB and includes approved bios, keynote topics, audience fit, formats and languages, selected appearances, contact details, and press-photo access.
Questions before you shortlist the talk
What must be agreed before custom research begins?
The question, decision owner, inputs, permissions, market, sample, method, limitations, confidentiality, publication rights, timing, and usable next move must be agreed first.
How is the session adapted for an event?
The decision, examples, audience seniority, market context, and evidence boundaries are reviewed before delivery. The core research claims remain sourced.
Compare the next decision
What question does your audience need the research to answer?
Share your audience, event date, and the question you want the research to address.
Request a research-led session