Fernando
Angulo
Senior Market Research Manager at Semrush, an Adobe company.
One of the world's most recognized voices in AI search, GEO,
and digital market intelligence.
Fernando Angulo is Senior Market Research Manager at Semrush, an Adobe company — one of the company's earliest hires, joining in 2011 when it had fewer than 25 employees. Over 14 years he has built marketing teams, led global partnerships, and become one of the most recognised faces in digital marketing worldwide.
He speaks at 50+ conferences per year across 35+ countries — in English, Spanish, and Russian — with a specific focus on how generative AI search treats non-English queries. His research covers zero-click economics, generative engine optimization, AI Overview citation patterns, and the structural gaps in AI search that show up first in Spanish-speaking markets. His work has been featured on CNBC, El Financiero / Bloomberg, and Fox News.
Fernando holds a Master's in AI and Innovation from Microsoft (2025) and a Master's in World Economy from Saint Petersburg State University. He is an ESOMAR member and serves as a judge for the Germany E-commerce Awards and the US & UK Performance Marketing Awards.
Microsoft, 2025
Employee #~25, since 2011
US & UK Performance Marketing
Available globally
"Fernando is an exceptional leader in digital marketing. His insights into the future of e-commerce and data was very helpful for the attendees including myself. An excellent speaker, presenter, and expert in digital marketing."
"I have been working with Fernando side by side for over 6 years. Every team that Fernando is leading always performs and achieves great results. He is a true Multiplier — someone who grows talent and multiplies genius. A very strong connector and a great presenter."
Six topics. One speaker.
All backed by Semrush global data.
How AI answer engines — Google AI Overviews, Perplexity, ChatGPT — have made keyword rankings and organic traffic two different metrics. What your team needs to change now, backed by Semrush search behavior data.
More than 67% of searches now end without a click. This session maps zero-click exposure across every query type, explains GEO and AEO as disciplines, and delivers a practical framework for maintaining visibility when the click disappears.
Semrush consumer research on how trust is built and broken in AI-mediated brand experiences. Who trusts AI recommendations, who doesn't, and what that means for brand strategy in markets where AI is the new discovery layer.
Using search data and AI trend detection to identify market shifts before they happen. Practical intelligence methods drawn from Semrush global data — for brands that want to act on signals, not react to headlines.
AI adoption is not uniform. Semrush data shows dramatic variation by market, demographic, and industry vertical. This session maps where adoption is accelerating, where trust gaps remain, and what global brands must do differently in each context.
73% of B2B buyers already research with AI. The next layer of search optimization is for the AI agents that increasingly browse, compare, and recommend on behalf of human buyers. This session introduces the five layers of agent-readable content and the SEO discipline most teams haven’t built yet.
- Digital Marketing Europe 2026 (Lisboa)
- BrightonSEO (UK & US)
- SMX Advanced / SMX Paris
- DigiMarCon (Global — 18 countries)
- MozCon
- ESOMAR Congress
- PPC Masters (Germany)
- CMO Alliance Summit
- SaScon (UK)
- Search Camp (UK)
- Booking Manager Summit
- inOrbit (Slovenia)
- Pavilion Events
- Baltic Ecommerce (Poland)
- Prestashop Day (Spain)
- Conversion Hotel
- GTM Secret Dinner Amsterdam
- SEO on the Beach
- Digital Confex
- ESOMAR Member
- Germany E-commerce Awards — Judge
- US & UK Performance Marketing Awards — Judge
- Pavilion Associate
The right speaker
for your next event.
Available for keynotes, panel moderation, workshops, and corporate training sessions. Speaks in English, Spanish, and Russian.